Could Social Media negatively impact on Organisations?

Today, businesses have found a new place to advertise themselves through social media sites. Having a medium available to connect with customers in a non formal way creates loyalty and awareness but could leave a company vulnerable to hackers and phishers feeling the squeeze on your new found success. A social site provides information on what your company is doing and offers a platform to generate spiteful negative comments that could hurt the reputation of your business (Mellisa, 2011).

Selected Organisation: Microsoft

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions. They have over 90,000 employees from all over the world and their revenue is 69.94 billion (Agencies, 2011).

Some of the major legal risks that Microsoft could face as a result of using Social Media and how they can avoid them:

Microsoft uses social media to market themselves very widely (Facebook, Youtube, Twitter, Microsoft Answers… etc) , therefore, many different legal risks could occur. The following table (table 1.0) that I made will cover 3 major legal risks, their possible scenarios and how Microsoft could avoid these possible scenarios:

Table 1.0: Risk, Possible Scenarios and Prevention Strategies

Recommended Readings:

Microsoft Leaked Its Own Social Networking Secret, Then Swore It Was Accidental

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Referances:

Agencies. (2011). Microsoft quarterly earnings beat estimates Retrieved August 23, 2011 from Global Times

Melissa. (2011). Dangers of Social Networking Sites; Businesses, Job Seekers, Children and Adults Beware!. Retrieved August 23, 2011 from optimum7

Brooks, R. (2010). The 5 Biggest Social Media Security Risks for Businesses. Retrieved August 23, 2011 from FC EXPERT BLOGGER

McGonegle, M. (2011). Managing Your Company’s Social Media Risk. Retrieved August 23, 2011 from Sustainable Business Forum

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Implementing Enterprise 2.0: Key benefits and risks

Note: click on the diagram to enlarge it (diagram 1.0 reference)

Diagram 1.0: Enterprise 2.0 Implementation Framework

If you take a look at the Framework above, you would realise that understanding the potential benefits and risks of Enterprise 2.0 that are related to organisation is important to be able to engage in this framework cycle. These benefits and risks vary from one company to another. Therefore, analysis must take place to come up with the greatest potential benefits, and avoid potentially risks and concerns.

Key potential benefits of implementing Enterprise 2.0

The following table (Figure 1.0) will highlight the potential benefits of implementing Enterprise 2.0 in relevant organisation: (Figure 1.0 Reference)

Figure 1.0: Key Potential Benefits of Implementing Enterprise 2

Key risks and concerns in implementing Enterprise 2.0

The following table (Figure 2.0) will highlight the perceived risks when implementing Enterprise 2.0. These risks must be fully understood and addressed in order for organisations to feel confident when adopting Enterprise 2.0 approaches. (Figure 2.0 Reference)

Figure 2.0: Key risks of implementing Enterprise 2.0

Examples of real Enterprise 2.0 benefits:

1- Towers Watson is a leading global professional services company that helps organizations improve performance. They find out that companies with highly effective employee communication had 47% higher total returns to shareholders compared with firms that are the least effective communicators. This of course can be accomplished by implementing Web 2.0 tools

2- TVNZ have reduced email overload by the aid of Web 2.0 social tools. Prior to the use of the SnapComms Internal Communications channels, an average of 25 ‘mass email updates’ were being sent separately to staff each week. The interruption caused by these messages arriving separately was impacting productivity and causing email overload.

In conclusion

I personally believe that adopting Enterprise 2.0 in most organisation has more pros than cons, especially if Enterprise 2.0 Implementation Framework has been used. In addition, most risks are perceived ones and can be avoided if strong security policy has been maintained.

Recommended Readings:

1. 21 Enterprise 2.0 Success Stories

2. Changing Organization Behavior at XM Radio through Enterprise 2.0 and QuickBase

3 . Serena has Adopted Facebook as their Intranet

4. A Collection of 50+ Enterprise 2.0 Case Studies and Examples

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References:

1- Dawson R. (2009). Implementing Enterprise 2.0. Enterprise 2.0 Implementation Framework. Retrieved 21 August, 2011

2- Dawson R. (2009). Implementing Enterprise 2.0. Chapter 4: Key benefits and risks. Retrieved 21 August, 2011

3- 2009/2010 Communication ROI Study Report: Capitalizing on Effective Communication [TowersWatson]

4- Internal Communications in a Downturn at TVNZ [New Zealand Broadcasting company]

The Power of Web 2.0 Technology

Web 2.0 is not only changing the way people share information, but it’s changing the world! Yes I believe that Web 2.0 applications can be used for connecting and bonding as well as for work and development purposes. Today there are many terms that are associated with Web 2.0 such as:

What does that mean? Web 2.0 applications allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast with Web 1.0 where websites are static (limited to passive viewing of content). Today I don’t want to re-mention Web 2.0 great application. However, I will introduce to you a great Web 2.0 tool that can be used for businesses as well as for students or individuals.

Dropbox!

I have been using this tools for this semester in my group assignments and I found it very helpful compare to email or IM application; in term of collaboration and communication. Dropbox can be used as an online USB or to share files and media on the web.  Any file you save in your Dropbox account also instantly saves to your computers, phones, and the Dropbox website. In addition, any file you save in your account can also be shared securely among your friends or co-workers.

Dropbox for teams Vs email Vs Google Docs Vs IM application 

Web 1.0 tools such as email has the problem of information overload. On the other hand, Google Docs is a great tool but, it has the problem of supporting a limited range of file types. IM such as Skype or MSN, can only be used when participate are online.

However, I found Dropbox a robust tool that can be used by individuals or enterprises. This is because sharing a file in Dropbox between friends or for collaboration and  communication purposes is simple! You just need to sign up for Dropbox and download their free application that can be found in multiple platform such as Window, Mac OS, iPhone or on the web. After that, you can just drag and drop any file you want in your Dropbox folder that exist in your machine and choose who want to see and update your share files securely.

To see how Dropbox works, please click here

 


My Vision!

“Enterprise 2.0 is the use of emergent social software platforms by organisations in pursuit of their goals .” Professor Andrew McAfee, MIT.

Enterprise social softwares includes: blogsRSSsocial bookmarkingsocial networking and wikis

Why Enterprise 2.0?

I believe that most public entities need to use social networking softwares and at least monitor them. Employees can and will use smartphones to update them in real-time. In a recent survey by Russell Herder, fewer than one-third of 438 respondents said their organisation had a policy in place governing social media use! Only 10% of the companies surveyed indicated that they had conducted emplyee training on such use. In addition, Web application are at the top of security threats to the enterprise. Workers are already bringing the tools to work from home when their companies don’t provide such use. Therefore, organisation must enforce social computing softwares for better collaboration and communication. Research from MIT’s Andrew McAfee indicates that those who take the advantage of using social softwares best and safely, reap significant competitive benefits.

By doing this subject I would like to learn what can Web 2.0 tools add to modern organisations.

Google+ VS Facebook

Google+ VS Facebook

google+

Enjoy this video

Hello Enterprise 2.0 Classmates!

Hello Enterprise 2.0!

Hi everyone!

Welcome to my blog. My name is Ali and I’m a postgrade student, majoring in IT43. I have not selected any major in IT, in order to do subjects from different majors as well as different faculties. However, I’m interested in Enterprise system and Business Process Management subjects. Lastly, I’m looking forwards to learn new and interesting things from this subject!

Regards

Ali

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