Implementing Enterprise 2.0: Key benefits and risks

Note: click on the diagram to enlarge it (diagram 1.0 reference)

Diagram 1.0: Enterprise 2.0 Implementation Framework

If you take a look at the Framework above, you would realise that understanding the potential benefits and risks of Enterprise 2.0 that are related to organisation is important to be able to engage in this framework cycle. These benefits and risks vary from one company to another. Therefore, analysis must take place to come up with the greatest potential benefits, and avoid potentially risks and concerns.

Key potential benefits of implementing Enterprise 2.0

The following table (Figure 1.0) will highlight the potential benefits of implementing Enterprise 2.0 in relevant organisation: (Figure 1.0 Reference)

Figure 1.0: Key Potential Benefits of Implementing Enterprise 2

Key risks and concerns in implementing Enterprise 2.0

The following table (Figure 2.0) will highlight the perceived risks when implementing Enterprise 2.0. These risks must be fully understood and addressed in order for organisations to feel confident when adopting Enterprise 2.0 approaches. (Figure 2.0 Reference)

Figure 2.0: Key risks of implementing Enterprise 2.0

Examples of real Enterprise 2.0 benefits:

1- Towers Watson is a leading global professional services company that helps organizations improve performance. They find out that companies with highly effective employee communication had 47% higher total returns to shareholders compared with firms that are the least effective communicators. This of course can be accomplished by implementing Web 2.0 tools

2- TVNZ have reduced email overload by the aid of Web 2.0 social tools. Prior to the use of the SnapComms Internal Communications channels, an average of 25 ‘mass email updates’ were being sent separately to staff each week. The interruption caused by these messages arriving separately was impacting productivity and causing email overload.

In conclusion

I personally believe that adopting Enterprise 2.0 in most organisation has more pros than cons, especially if Enterprise 2.0 Implementation Framework has been used. In addition, most risks are perceived ones and can be avoided if strong security policy has been maintained.

Recommended Readings:

1. 21 Enterprise 2.0 Success Stories

2. Changing Organization Behavior at XM Radio through Enterprise 2.0 and QuickBase

3 . Serena has Adopted Facebook as their Intranet

4. A Collection of 50+ Enterprise 2.0 Case Studies and Examples



1- Dawson R. (2009). Implementing Enterprise 2.0. Enterprise 2.0 Implementation Framework. Retrieved 21 August, 2011

2- Dawson R. (2009). Implementing Enterprise 2.0. Chapter 4: Key benefits and risks. Retrieved 21 August, 2011

3- 2009/2010 Communication ROI Study Report: Capitalizing on Effective Communication [TowersWatson]

4- Internal Communications in a Downturn at TVNZ [New Zealand Broadcasting company]


About Morohen
This blog is created for INN346 Enterprise 2.0 subject | Queensland University of Technology

12 Responses to Implementing Enterprise 2.0: Key benefits and risks

  1. Hey Morohen, great use of the images provided! It made the post professional and easy to read the risks/benefits of Enterprise 2.0. Also I particularly liked the case studies! I’m finding these case studies on blogs are leading readers to investigate further into how Web 2.0 tools do actually help real life business.

    • vydam says:

      I too agree the case studies were very interesting once readers read a case study they will always look further into it if it interests them

  2. crispgm says:

    Hi Morohen, u are good at using diagrams. it’s so amazing and clear to show the details. And it’s perfect that you also consider the influence inside the enterprise.

  3. I like your benefits & risks diagrams. It outlines all the points quite well – you’ve also introduced some new risks which I have not come across yet…good job!

  4. laucurtis says:

    Hello Morohen, I like your examples of a wide range of companies and how the employees incorporate the web tools to their business life. I agree that they need to improve the security issue in the further.

    Curtis Lau

  5. angjer says:

    I have seen first hand how massive email overloads can crash a system, leading to alot of complications for the organisation. Wikis will definitely make their lives much more easier. Your post is precise and straight to the point. Great job!

  6. Wu Yunshan says:

    Hi, your diagrams give me a clear outline and relationship of risks and benefits. and i also like the case study in your post which enhance my understanding

  7. Sirous says:

    First of all, I recommend you to provide a reference for your images under the images themselves. Second, no need to use http links in references, hyperlinks is sufficient and looks professional. Thirds, images and case studies are great, but as a reader I preferred to see a little bit more detail of risks and benefits of enterprise 2.0 followed by images. Images are copy from other resources that the readers might be familiar with them. Mixing your points of view with those images would be much better.
    Good Luck

    • Morohen says:

      Thanks a lot, in regard to the images, I’m the one who collect the data (the key points) and put them together to make them easy for the reader to understand.

  8. Hi, I very much liked your blog and your choice of diagrams. I find it better to sometimes read diagrams than to read alot of text. Well done.

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