Social Media: Business Drivers

When organisations start thinking of social media they often focus on specific goals or ROI. However, taking the advantage of different social media tools requires a good plan. Therefore, identifying Business drivers and current key issues is one of the top requirements of a good plan. In order to do that, I have collected the main business drivers of different modren organisations and put them all together in one table that I have created myself.

No                                               Category  Business drivers   Primary Secondary  Relevant
1 Risk management    
2 Time savings
3 Cost savings
4 Greater productivity
5 Better Project Management
6 Workplace training
7 Engaging with customer  
8 Deeper Product knowledge (internal)    
9 Attracting strong talent    
10 Gaining new customers
12 Better moral (social interaction builds trust)

The above table has 3 different categories; Primary, Secondary and Relevant. The primary and secondary are the business drivers that stakeholders needs most. While the relevant business drivers are the ones you or social media expert finds useful to the company. Last but not least, business drivers should be reviewed and revised based on ongoing activity. Results could be surprising of where social media tools makes the most impact.



The Wax Blog. (2011). dentifying business drivers for your social media plan

Rick, T. (2010). Social media as a business driver

Nicky. (2008). Enterprise Social Media:Top Business Drivers

Authority Domains. (2010). 10 Important Social Media Data Points, Quotes & Business Drivers


Social Network: implementation strategy


Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals (whatis, 2011).


Social Networks

Today, social network is more poplur than anything else on the Internet. According to Holt that around 65 percent of U.S. adults who use the Internet are using social networking services like Facebook, LinkedIn and Myspace, up from 61 percent in 2010. That figure is more than double the percentage of adults who said they were using social networking services in 2008 (29 percent) and means that 50 percent of all adults in the U.S. are using such services.





Social Network Tools vs. Strategy

In this blog post I will discuss how can BAS use social network for external communication purposes. BAS Est. can improves their internal collaboration by using social network for the purpose of external communication. I’m not going to discuss here the different social network tools that can BAS uses rather I’m going to discuss how BAS can implement social network tool/s successfully.

implementation strategy

First thing to do before implementing social network, is determining the objectives and goals. In this case the goal is to build good external communication with global community.

Find the Best social tool

Facebook would be the best social tools in Saudi Arabia for the following reasons:

  • 46.39% of Internet Users in Saudi Arabia use Facebook (2011).
  • Many companies are using Facebook for external communication purposes in Saudi Arabia
  • 54% of the Facebook users in Saudi are aged between 19-29 (2010)
  • People become a fan on Facebook because they actually like the product/company, not because of advertising (Seager, 2011)
Making Conversation & Building Relationship 
Engaging with customers by answering their questions and solving their problems is the key of building relationship (Shin, 2010).
Measure Results 
Having an objective and a goal can help BAS to measure their results. Here are some great metric tools that can be used for measurement.


Some of the Benefits of implementing Social Media at BAS

  • Joint operation:
    • BAS still have internal collaboration with staff and external communication with customers as a separate tasks. However, with the advent of social network tools, stakeholders can find a real benefit to having both internal and external groups operating under the same social umbrella.
  • Relationships:
    • A foundation that spans both internal and external collaboration is relationships. Relationships in E2.0 are not limited to people, but include interactions between employees, teams, experts, content, knowledge assets and the community at large — including customers, partners and prospects (Green, 2010).

Recommended Materials:

1. This video reviews how social network sites like Twitter and Facebook are changing how companies think about external communication. It includes points on:

  • How social network sites are making organisations rethink external communication
  • How one company confronts a crisis – and learns how social network can help
  • The role of empowering employees to participate
  • The role of policies and guidelines in social network participation

2. This blog post introduce some really good statistics in social media usage around the world



Green, P. (2010). Enterprise 2.0 Best Practice: Unite Internal Collaboration with External Communication

Holt, K. (2011). STUDY: 65% Of Adult Internet Users Use Social Networking Services

Seager, S. (2011). Social media round the world 2011: statistics in social media usage and a question for marketers

Shin, N. (2010). 7 Steps For a Successful Social Media Strategy

Whatis. (2011). Social Network