Implementing Enterprise 2.0: Key benefits and risks

Note: click on the diagram to enlarge it (diagram 1.0 reference)

Diagram 1.0: Enterprise 2.0 Implementation Framework

If you take a look at the Framework above, you would realise that understanding the potential benefits and risks of Enterprise 2.0 that are related to organisation is important to be able to engage in this framework cycle. These benefits and risks vary from one company to another. Therefore, analysis must take place to come up with the greatest potential benefits, and avoid potentially risks and concerns.

Key potential benefits of implementing Enterprise 2.0

The following table (Figure 1.0) will highlight the potential benefits of implementing Enterprise 2.0 in relevant organisation: (Figure 1.0 Reference)

Figure 1.0: Key Potential Benefits of Implementing Enterprise 2

Key risks and concerns in implementing Enterprise 2.0

The following table (Figure 2.0) will highlight the perceived risks when implementing Enterprise 2.0. These risks must be fully understood and addressed in order for organisations to feel confident when adopting Enterprise 2.0 approaches. (Figure 2.0 Reference)

Figure 2.0: Key risks of implementing Enterprise 2.0

Examples of real Enterprise 2.0 benefits:

1- Towers Watson is a leading global professional services company that helps organizations improve performance. They find out that companies with highly effective employee communication had 47% higher total returns to shareholders compared with firms that are the least effective communicators. This of course can be accomplished by implementing Web 2.0 tools

2- TVNZ have reduced email overload by the aid of Web 2.0 social tools. Prior to the use of the SnapComms Internal Communications channels, an average of 25 ‘mass email updates’ were being sent separately to staff each week. The interruption caused by these messages arriving separately was impacting productivity and causing email overload.

In conclusion

I personally believe that adopting Enterprise 2.0 in most organisation has more pros than cons, especially if Enterprise 2.0 Implementation Framework has been used. In addition, most risks are perceived ones and can be avoided if strong security policy has been maintained.

Recommended Readings:

1. 21 Enterprise 2.0 Success Stories

2. Changing Organization Behavior at XM Radio through Enterprise 2.0 and QuickBase

3 . Serena has Adopted Facebook as their Intranet

4. A Collection of 50+ Enterprise 2.0 Case Studies and Examples



1- Dawson R. (2009). Implementing Enterprise 2.0. Enterprise 2.0 Implementation Framework. Retrieved 21 August, 2011

2- Dawson R. (2009). Implementing Enterprise 2.0. Chapter 4: Key benefits and risks. Retrieved 21 August, 2011

3- 2009/2010 Communication ROI Study Report: Capitalizing on Effective Communication [TowersWatson]

4- Internal Communications in a Downturn at TVNZ [New Zealand Broadcasting company]